Natrl, which was launched this week in Vancouver (located in Langley) after debuting last year in Calgary by a father-son duo, delivers the sex dolls to people's homes for short-term for as much as $250 for an overnight. But the question is does one really want to spend that much to have sex with plastic when you can get a real live escort for that price. It’s not for your regular sex-fiend but intended for shy, shut-ins and old and disabled people. “In the sex therapy and sex education field we say always don't yuck someone else's yum,” sex therapist Erin Davidson said. “Just because it might not be your thing doesn't mean that it can't work for other people.”

VANCOUVER – The sex doll business has hit Vancouver to start the year right for pervs, nerds and others who like to dominate rubber, sorry "extremely realistic" sex dolls as the company which pawning the $250 overnight sex experience.

Natrl, which was launched this week in Vancouver (located in Langley) after debuting last year in Calgary by a father-son duo, delivers the sex dolls to people's homes for short-term.

But the question is does one really want to spend that much to have sex with plastic when you can get a real live escort for that price. It’s not for your regular sex-fiend but intended for shy, shut-ins and old and disabled people.

"We're tapping into a market that hasn't been served well," said Randy, who didn't want his last name published out of fears it would harm his son's career in the oil and gas industry.

"I think that we're going to be successful in Vancouver."

The news of the launch locally has already prompted calls for a boycott.

Vancouver Rape Relief & Women's Shelter told CTV News the dolls are dehumanizing – a literal example of female objectification. A message on the Natrl website boasts the dolls have "no restrictions that more traditional partners come with."

"Men should boycott Natrl and refuse to participate in or support this degrading industry," Laurel McBride said in an email to CTV.

The dolls themselves – many of which have large breasts and tiny waists – also reinforce unhealthy ideals about the female body, McBride said.

But the purveyors of this new way to spank the monkey got some support from a sex therapy counsellor who says people shouldn’t raise eye brows too quickly.

“In the sex therapy and sex education field we say always don't yuck someone else's yum,” Erin Davidson told CTV News. “Just because it might not be your thing doesn't mean that it can't work for other people.”

Randy told CTV News the company, which charges $250 for an overnight rental and less by the hour, is careful and discreet when making deliveries.

"If you want us to go up the back alley, we can do that, meet you some place if that's what you want," he said.

He says all dolls are thoroughly cleaned. There is a five step process that takes about an hour and a half, then all dolls are checked over with UV light.

Natrl's website lists a variety of dolls with different made-up backstories, including a Russian ski instructor and an elf named Bella. Most are modeled after women, though there is one man as well.

Randy said his Calgary business provides a valuable service to certain populations, including clients as old as 70 and others who have disabilities.

"We had a stroke victim, he had some mobility issues," he said. "And also the guys who are painfully shy, they're so introverted that the thought of even asking a woman out on a date is terrifying."

The company plans to launch with eight dolls this Friday, then bring in another eight in late February.